Strategic megabrand management: does global uncertainty affect brands? A post-9/11 US/non-US comparison of the 100 biggest brands

Author： Suder Gabriele Chailan Claude Suder David

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.17, Iss.7, 2008-10, pp. : 436-451

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