Price bundling and framing strategies for complementary products

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.17, Iss.7, 2008-10, pp. : 475-484

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Message framing strategies for new and mature products

By Arora Raj

Journal of Product and Brand Management, Vol. 16, Iss. 6, 2007-09 ,pp. : 377-385

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of price bundling on consumer perceptions of value

By Naylor Gillian Frank Kimberly E

Journal of Services Marketing, Vol. 15, Iss. 4, 2001-07 ,pp. : 270-281

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Message framing effects on price discounting

By Gendall Philip Hoek Janet Pope Tracy Young Karen

Journal of Product and Brand Management, Vol. 15, Iss. 7, 2006-12 ,pp. : 458-465

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Bundling or unbundling frequently purchased products: a mixed method approach

By Arora Raj

Journal of Consumer Marketing, Vol. 28, Iss. 1, 2011-01 ,pp. : 67-75

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Framing a price bundle: the case of "buy/get" offers

By Raghubir Priya

Journal of Product and Brand Management, Vol. 14, Iss. 2, 2005-02 ,pp. : 123-128

Emerald Group Publishing Ltd

Access to resources Recommend Favorite