Brand-name effects, segment differences, and product characteristics: an integrated model of the car market

Author: Baltas George   Saridakis Charalabos  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.18, Iss.2, 2009-04, pp. : 143-151

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract