Brand equity's antecedent/consequence relationships in cross-cultural settings

Author： Broyles S. Allen Leingpibul Thaweephan Ross Robert H. Foster Brent M.

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.19, Iss.3, 2010-01, pp. : 159-169

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Testing cross-cultural invariance of the brand equity creation process

By Yoo Boonghee Donthu Naveen

Journal of Product and Brand Management, Vol. 11, Iss. 6, 2002-10 ,pp. : 380-398

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale

By Koçak Akin Abimbola Temi Özer Alper

Journal of Marketing Management, Vol. 23, Iss. 1-2, 2007-02 ,pp. : 157-173

Routledge Ltd

Access to resources Recommend Favorite

Consumer ethics in cross-cultural settings: Entrepreneurial implications

By Rawwas Mohammed Y.A. Patzer Gordon L Klassen Michael L

European Journal of Marketing, Vol. 29, Iss. 7, 1995-07 ,pp. : 62-78

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Trust formation in cross-cultural business-to-business relationships

By Heffernan Troy

Qualitative Market Research: An International Journal, Vol. 7, Iss. 2, 2004-02 ,pp. : 114-125

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Cross-cultural influences on brand identity impressions: KFC in China and the United States

By Witkowski Terrence H Ma Yulong Zheng Dan

Asia Pacific Journal of Marketing and Logistics, Vol. 15, Iss. 1-2, 2003-01 ,pp. : 74-88

Emerald Group Publishing Ltd

Access to resources Recommend Favorite