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Journal of Consumer Marketing, Vol. 27, Iss. 2, 2010-01 ,pp. : 139-156

Emerald Group Publishing Ltd

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Does country of brand origin (COBO) matter for the Lebanese consumers?

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EuroMed Journal of Business, Vol. 7, Iss. 2, 2012-07 ,pp. : 108-128

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Predicting consumer behavior based on country of origin (COO): A case study of Lebanese consumers

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EuroMed Journal of Business, Vol. 5, Iss. 1, 2010-01 ,pp. : 37-56

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Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers' evaluation of food products

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European Journal of Marketing, Vol. 41, Iss. 11-12, 2007-11 ,pp. : 1518-1544

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Indian consumers' purchase behavior toward US versus local brands

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International Journal of Retail & Distribution Management, Vol. 37, Iss. 6, 2009-05 ,pp. : 510-526

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