Does country of brand origin (COBO) matter for the Lebanese consumers?

Author: Ahmed Zafar U.   Zbib Imad J.   Sikander Arif   Noujaim Ralph Gilbert  

Publisher: Emerald Group Publishing Ltd

ISSN: 1450-2194

Source: EuroMed Journal of Business, Vol.7, Iss.2, 2012-07, pp. : 108-128

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