A three-stage model of consumer relationship investment

Author： Hess Jeff   Story John   Danes Jeffrey  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.20, Iss.1, 2011-03, pp. : 14-26

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A three-stage model of requirements elicitation for Web-based information systems

By Yang Heng-Li   Tang Jih-Hsin  

Industrial Management & Data Systems, Vol. 103, Iss. 6, 2003-08 ,pp. : 398-409

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Credit risk and efficiency in the European banking system: A three-stage analysis

By Pastor José M.  

Applied Financial Economics, Vol. 12, Iss. 12, 2002-12 ,pp. : 895-911

Routledge Ltd

Access to resources Recommend Favorite

Consumer equity in relationship marketing

By Szmigin Isabelle   Bourne Humphrey  

Journal of Consumer Marketing, Vol. 15, Iss. 6, 1998-06 ,pp. : 544-557

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Integrating relationship quality and consumer-brand identification in building brand relationships: proposition of a conceptual model

By Dimitriadis Sergios   Papista Erifili  

The Marketing Review, Vol. 10, Iss. 4, 2010-11 ,pp. : 385-401

Westburn Publishers Ltd

Access to resources Recommend Favorite

Barriers to relationship marketing in consumer retailing

By Pressey Andrew D   Mathews Brian P  

Journal of Services Marketing, Vol. 14, Iss. 3, 2000-03 ,pp. : 272-285

Emerald Group Publishing Ltd

Access to resources Recommend Favorite