Investigating the Influence of a Joint Sponsorship of Rival Teams on Supporter Attitudes and Brand Preferences

By Davies Fiona   Veloutsou Cleopatra   Costa Andrew  

Journal of Marketing Communications, Vol. 12, Iss. 1, 2006-03 ,pp. : 31-48

Routledge Ltd

Access to resources Recommend Favorite

Consumers' stock preferences beyond expected financial returns: The influence of product and brand evaluations

By Aspara Jaakko   Tikkanen Henrikki  

The International Journal of Bank Marketing, Vol. 28, Iss. 3, 2010-01 ,pp. : 193-221

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Predicting adolescents' apparel brand preferences

By Rhee Jongeun   Johnson Kim K.P.  

Journal of Product and Brand Management, Vol. 21, Iss. 4, 2012-07 ,pp. : 255-264

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of brand trust and brand identification on brand evangelism

By Becerra Enrique P.   Badrinarayanan Vishag  

Journal of Product and Brand Management, Vol. 22, Iss. 5-6, 2013-01 ,pp. : 371-383

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Fashion brand preferences among young consumers

By Bruce Margaret K Hogg Margaret   Hill Alexander J  

International Journal of Retail & Distribution Management, Vol. 26, Iss. 8, 1998-08 ,pp. : 293-300

Emerald Group Publishing Ltd

Access to resources Recommend Favorite