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European Journal of Marketing, Vol. 39, Iss. 7-8, 2005-07 ,pp. : 755-784

Emerald Group Publishing Ltd

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Measuring risk-adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value

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European Journal of Marketing, Vol. 39, Iss. 5-6, 2005-05 ,pp. : 456-472

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An Empirical Investigation of the Relationship between Quality Management Factors and Customer Satisfaction, Improved Competitive Position and Overall Business Performance

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Journal of Strategic Marketing, Vol. 16, Iss. 4, 2008-09 ,pp. : 301-314

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Customer satisfaction and loyalty in a digital environment: an empirical test

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Relationship development for services: an empirical test

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