Author: Kuikka Anna Laukkanen Tommi
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.21, Iss.7, 2012-10, pp. : 529-537
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Consumers' true brand loyalty: the central role of commitment
Journal of Strategic Marketing, Vol. 6, Iss. 4, 1998-12 ,pp. :