![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Maklan Stan Knox Simon
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.6, Iss.2, 1997-02, pp. : 119-129
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Increasing shareholder value through building Customer and Brand Equity
Journal of Marketing Management, Vol. 25, Iss. 1-2, 2009-02 ,pp. :