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Qualitative Market Research: An International Journal, Vol. 5, Iss. 1, 2002-01 ,pp. : 19-27

Emerald Group Publishing Ltd

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Case Commentary — Innovative marketing strategies after patent expiry

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Diffusion of Products with Limited Supply and Known Expiration Date

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Case Section — Innovative marketing strategies after patent expiry: The case of GSK's antibiotic Clamoxyl in France

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Pharmaceutical marketing on the internet: marketing techniques and customer profile

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