The influence of price and brand loyalty on store brands versus national brands

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The International Review of Retail, Distribution and Consumer Research, Vol. 16, Iss. 4, 2006-09 ,pp. : 433-452

Routledge Ltd

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How consumers evaluate store brands

By Dick Alan   Jain Arun   Richardson Paul  

Journal of Product and Brand Management, Vol. 5, Iss. 2, 1996-02 ,pp. : 19-28

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Pricing Strategy and Practice, Vol. 5, Iss. 1, 1997-01 ,pp. : 18-24

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Consumer perceptions of store brands versus national brands

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Journal of Consumer Marketing, Vol. 22, Iss. 4, 2005-04 ,pp. : 223-232

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Antecedents of the difference in perceived risk between store brands and national brands

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European Journal of Marketing, Vol. 40, Iss. 1-2, 2006-01 ,pp. : 61-82

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