Author: Morris Rebecca J Martin Charles L
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.9, Iss.2, 2000-02, pp. : 78-98
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Product Innovation Case Study: '3' - A Hutchinson Brand
By Adrian Mah
The Marketing Review, Vol. 4, Iss. 2, 2004-05 ,pp. :