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Author: Vaidyanathan Rajiv Aggarwal Praveen
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.9, Iss.4, 2000-04, pp. : 214-228
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
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Private Brands: Major Brand Perspective
By Nandan Shiva Dickinson Roger
Journal of Consumer Marketing, Vol. 11, Iss. 4, 1994-04 ,pp. :