Cross-cultural differences in the content and presentation of web sites

By Huertas-Garcia Ruben   Casas-Romeo Agusti   Subira Esther  

Kybernetes: The International Journal of Systems & Cybernetics, Vol. 42, Iss. 5, 2013-05 ,pp. : 766-784

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A content analysis of multinationals' Web communication strategies: cross-cultural research framework and pre-testing

By Okazaki Shintaro   Rivas Javier Alonso  

Internet Research: Electronic Networking Applications and Policy, Vol. 12, Iss. 5, 2002-10 ,pp. : 380-390

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Cross-cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea

By Yu Hyunjae (Jay)   Paek Hye-Jin   Bae Bumjun  

Internet Research: Electronic Networking Applications and Policy, Vol. 18, Iss. 5, 2008-10 ,pp. : 454-476

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The means-end cognitions of web advertising: a cross-cultural comparison

By Fu Chen-Su   Wu Wann-Yih  

Online Information Review, Vol. 34, Iss. 5, 2010-09 ,pp. : 686-703

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Do Cultural Differences Matter in IT Implementation?: A Multinational’s Experience with Collaborative Technology

By  

Journal of Global Information Management (JGIM), Vol. 19, Iss. 4, 2011-10 ,pp. : 1-17

IGI Global_journal

Access to resources Recommend Favorite