Cross-cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea

Author: Yu Hyunjae (Jay)   Paek Hye-Jin   Bae Bumjun  

Publisher: Emerald Group Publishing Ltd

ISSN: 1066-2243

Source: Internet Research: Electronic Networking Applications and Policy, Vol.18, Iss.5, 2008-10, pp. : 454-476

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Abstract