Cross-cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea

By Yu Hyunjae (Jay)   Paek Hye-Jin   Bae Bumjun  

Internet Research: Electronic Networking Applications and Policy, Vol. 18, Iss. 5, 2008-10 ,pp. : 454-476

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Attitudes towards internet advertising: a cross-cultural study

By Guo Guoqing   Cheung Fanny Sau-Lan   Leung Wing-Fai   Chow Cheris Wing-Chi  

International Journal of Internet Marketing and Advertising, Vol. 3, Iss. 2, 2006-07 ,pp. : 158-176

Inderscience Publishers

Access to resources Recommend Favorite

Cross-cultural differences in the content and presentation of web sites

By Huertas-Garcia Ruben   Casas-Romeo Agusti   Subira Esther  

Kybernetes: The International Journal of Systems & Cybernetics, Vol. 42, Iss. 5, 2013-05 ,pp. : 766-784

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A cross-cultural comparison of the impact of Social Presence on website trust, usefulness and enjoyment

By Hassanein Khaled   Head Milena   Ju Chunhua  

International Journal of Electronic Business, Vol. 7, Iss. 6, 2009-10 ,pp. : 625-641

Inderscience Publishers

Access to resources Recommend Favorite

A Cross-Cultural Comparison of U.S. and Chinese Computer Security Awareness

By  

Journal of Global Information Management (JGIM), Vol. 16, Iss. 2, 2008-04 ,pp. : 91-103

IGI Global_journal

Access to resources Recommend Favorite