Mobile advertising adoption by multinationals: Senior executives' initial responses

ISSN： 1066-2243

Source： Internet Research: Electronic Networking Applications and Policy, Vol.15, Iss.2, 2005-02, pp. : 160-180

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Senior government executives' use of the internet: A Bruneian scenario

By Seyal Afzaal Pijpers Guus

Behaviour and Information Technology, Vol. 23, Iss. 3, 2004-05 ,pp. : 197-210

Taylor & Francis Ltd

Access to resources Recommend Favorite

Mobile Commerce Adoption

International Journal of Innovation in the Digital Economy (IJIDE), Vol. 7, Iss. 3, 2016-07 ,pp. : 26-52

IGI Global_journal

Access to resources Recommend Favorite

Mobile phones and mobile advertising: an Asian perspective

By Li Hairong Lee Ki-Young

International Journal of Internet Marketing and Advertising, Vol. 3, Iss. 2, 2006-07 ,pp. : 177-192

Inderscience Publishers

Access to resources Recommend Favorite

A recommendation mechanism for contextualized mobile advertising

By Yuan S.-T. Tsao Y.W.

Expert Systems with Applications, Vol. 24, Iss. 4, 2003-05 ,pp. : 399-414

Elsevier

Access to resources Recommend Favorite

Business model scenarios in mobile advertising

By Komulainen Hanna Mainela Tuija Sinisalo Jaakko Tahtinen Jaana Ulkuniemi Pauliina

International Journal of Internet Marketing and Advertising, Vol. 3, Iss. 3, 2006-08 ,pp. : 254-270

Inderscience Publishers

Access to resources Recommend Favorite