Author： Harrison J.J.H. Roberts W.R. Pinson R Dorning B
Publisher： Emerald Group Publishing Ltd
ISSN： 1355-2538
Source： Journal of Marketing Practice: Applied Marketing Science, Vol.3, Iss.1, 1997-01, pp. : 33-44
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Marketing management and marketing research
Journal of Marketing Management, Vol. 28, Iss. 1-2, 2012-02 ,pp. :
Access to resources
Recommend
By Tasoluk Burcu Dröge Cornelia Calantone Roger J.
International Marketing Review, Vol. 28, Iss. 1, 2011-02 ,pp. :
A Structure of Operational Marketing Research
By Mercer Alan
European Journal of Marketing, Vol. 12, Iss. 2, 1993-12 ,pp. :
European Journal of Marketing, Vol. 38, Iss. 3-4, 2004-03 ,pp. :
Whither research in marketing?
European Journal of Marketing, Vol. 39, Iss. 3-4, 2005-03 ,pp. :