High-involvement and low-involvement products: A comparison of brand awareness among students at a South African university

Author: Radder Laetitia   Huang Wei  

Publisher: Emerald Group Publishing Ltd

ISSN: 1361-2026

Source: Journal of Fashion Marketing and Management, Vol.12, Iss.2, 2008-05, pp. : 232-243

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract