Chinese perceptions of western-branded denim jeans: a Shanghai case study

By Wu Juanjuan   Delong Marilyn  

Journal of Fashion Marketing and Management, Vol. 10, Iss. 2, 2006-04 ,pp. : 238-250

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Limit conjoint analysis and Vickrey auction as methods to elicit consumers' willingness-to-pay: An empirical comparison

By Sichtmann Christina   Stingel Susanne  

European Journal of Marketing, Vol. 41, Iss. 11-12, 2007-11 ,pp. : 1359-1374

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A Comparison of Conjoint Methods When There Are Many Attributes

By E. Pullman M.  

Marketing Letters, Vol. 10, Iss. 2, 1999-05 ,pp. : 125-138

Springer Publishing Company

Access to resources Recommend Favorite

An exploratory conjoint analysis study of consumers' aesthetic responses of Point-of-Purchase materials

By Jansson C.   Bointon B.   Marlow N.  

The International Review of Retail, Distribution and Consumer Research, Vol. 13, Iss. 1, 2003-01 ,pp. : 59-76

Routledge Ltd

Access to resources Recommend Favorite

Which cues cause consumers to perceive brands as more global? A conjoint analysis

By  

International Marketing Review, Vol. 32, Iss. 6, 2015-11 ,pp. : 606-626

Emerald Group Publishing Ltd

Access to resources Recommend Favorite