CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

ISSN： 0167-4544

Source： Journal of Business Ethics, Vol.100, Iss.4, 2011-06, pp. : 673-688

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking

By Poolthong Yaowalak Mandhachitara Rujirutana

The International Journal of Bank Marketing, Vol. 27, Iss. 6, 2009-09 ,pp. : 408-427

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Re-examining the effect of service recovery: the moderating role of brand equity

By Huang Min-Hsin

Journal of Services Marketing, Vol. 25, Iss. 7, 2011-10 ,pp. : 509-516

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value

By He Hongwei Li Yan

Journal of Marketing Management, Vol. 27, Iss. 1-2, 2011-02 ,pp. : 77-99

Routledge Ltd

Access to resources Recommend Favorite

How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement

By Boisvert Jean Ashill Nick J.

Journal of Services Marketing, Vol. 25, Iss. 7, 2011-10 ,pp. : 517-527

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of service brand extensions on corporate image: An empirical model

By Pina Jose M. Martinez Eva Chernatony Leslie de Drury Susan

European Journal of Marketing, Vol. 40, Iss. 1-2, 2006-01 ,pp. : 174-197

Emerald Group Publishing Ltd

Access to resources Recommend Favorite