To be richer, to be more miserly? How purchase purpose and affluence moderate price perception

Author: Zonghuo Yu   Dengfeng Wang   Mike Bastin   Xiaojuan Tang  

Publisher: Scientific Journal Publishers

ISSN: 0301-2212

Source: Social Behavior and Personality: An international journal, Vol.37, Iss.5, 2009-06, pp. : 683-686

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Abstract