Author: Kilbourne William E. Beckmann Suzanne C.
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.14, Iss.6, 1998-07, pp. : 513-532
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Ethnicity, Identity and Marketing: A Critical Review
By Burton Dawn
Journal of Marketing Management, Vol. 16, Iss. 8, 2000-11 ,pp. :
Marketing Journals and the Research Assessment Exercise
Journal of Marketing Management, Vol. 19, Iss. 1-2, 2003-02 ,pp. :
By Lin Yuanfang
The Marketing Review, Vol. 13, Iss. 1, 2013-01 ,pp. :