Marketing Academics in Austria, Germany and Switzerland: Humboldt's Ideals Give Way to Performance Pressure

Author： Sinkovics Rudolf R.   Schlegelmilch Bodo B.  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.16, Iss.7, 2000-10, pp. : 745-759

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