The Effectiveness of Environmental Claims among Chinese Consumers: Influences of Claim Type, Country Disposition and Ecocentric Orientation

Author： Chan Ricky Y. K. Lau Lorett B. Y.

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.20, Iss.3-4, 2004-04, pp. : 273-319

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