![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Liu Tsung-Chi Wang Chung-Yu
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.24, Iss.3-4, 2008-04, pp. : 283-298
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Cheng Julian Ming-Sung Chen Lily Shui-Lien Lin Julia Ying-Chao Wang Edward Shih-Tse
Journal of Product and Brand Management, Vol. 16, Iss. 6, 2007-09 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)