Author: Redondo Yolanda Polo Cambra Fierro Jesús J.
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.24, Iss.3-4, 2008-04, pp. : 383-408
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Redondo Yolanda Polo Fierro Jesús J. Cambra
Journal of Product and Brand Management, Vol. 14, Iss. 7, 2005-12 ,pp. :
Ethical Values and Long-term Orientation
By Nevins Jennifer Bearden William Money Bruce
Journal of Business Ethics, Vol. 71, Iss. 3, 2007-03 ,pp. :