Author： Walsh Gianfranco
Publisher： Routledge Ltd
ISSN： 0267-257X
Source： Journal of Marketing Management, Vol.25, Iss.1-2, 2009-02, pp. : 143-169
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Aging consumers and their effects on the marketplace
Journal of Consumer Marketing, Vol. 14, Iss. 4, 1997-04 ,pp. :
Access to resources
Recommend
Connecting with consumers: marketing for new marketplace realities
Journal of Marketing Management, Vol. 30, Iss. 13-14, 2014-10 ,pp. :
The evolution of IMC: IMC in a customer-driven marketplace
Journal of Marketing Communications, Vol. 15, Iss. 2-3, 2009-04 ,pp. :
Constituting Marketing and Customer Experiences
Journal of Marketing Management, Vol. 28, Iss. 11-12, 2012-10 ,pp. :