Author: Rose Susan Samouel Phillip
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.25, Iss.1-2, 2009-02, pp. : 171-190
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Segmenting the online consumer market
By Aljukhadar Muhammad Senecal Sylvain
Marketing Intelligence & Planning, Vol. 29, Iss. 4, 2011-06 ,pp. :
By Hills Stacey Barlow Bartkus Kenneth R.
International Journal of Technology Marketing, Vol. 2, Iss. 2, 2007-08 ,pp. :
From market-driving to market-driven
Marketing Intelligence & Planning, Vol. 33, Iss. 3, 2015-05 ,pp. :
Internal and external determinants of banks’ profitability
Journal of Economic Studies, Vol. 43, Iss. 1, 2016-01 ,pp. :