![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Henneberg Stephan C. O'Shaughnessy Nicholas J.
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.25, Iss.1-2, 2009-02, pp. : 5-29
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Bridging the 'macro'-'micro' divide in policy-oriented research:
By Booth David
Development in Practice, Vol. 5, Iss. 4, 1995-11 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Where the wild brands are: some thoughts on anthropomorphic marketing
The Marketing Review, Vol. 10, Iss. 3, 2010-08 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Some dangerous axioms of relationship marketing
By Saren Michael J. Tzokas Nikolaos X.
Journal of Strategic Marketing, Vol. 6, Iss. 3, 1998-09 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)