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Author: Cravens David W. Piercy Nigel F. Baldauf Artur
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.25, Iss.1-2, 2009-02, pp. : 31-49
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
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