Forward channel integration and performance: An application of transaction cost economics and the misalignment concept

Author: Brettel Malte   Engelen Andreas   Muller Thomas  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.27, Iss.1-2, 2011-02, pp. : 41-59

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract