Value marketing through corporate reputation: An empirical investigation of Thai hospitals

Author： Srivoravilai Nopporn   Melewar T. C.   Liu Martin   Yannopoulou Natalia  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.27, Iss.3-4, 2011-03, pp. : 243-268

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