Forgive me, Father, for I did not give full justification for my sins: How religious consumers justify the acquisition of material wealth

Author: Veer Ekant   Shankar Avi  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.27, Iss.5-6, 2011-05, pp. : 547-560

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Abstract