Measuring communication channel experiences and their influence on voting in the 2010 British General Election

Author： Baines Paul   Macdonald Emma K.   Wilson Hugh   Blades Fiona  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.27, Iss.7-8, 2011-07, pp. : 691-717

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