Measuring the changes to leader brand associations during the 2010 election campaign

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.27, Iss.7-8, 2011-07, pp. : 718-735

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Measuring communication channel experiences and their influence on voting in the 2010 British General Election

By Baines Paul Macdonald Emma K. Wilson Hugh Blades Fiona

Journal of Marketing Management, Vol. 27, Iss. 7-8, 2011-07 ,pp. : 691-717

Routledge Ltd

Access to resources Recommend Favorite

The measurement and dimensionality of brand associations

By Low George S Jr Charles W Lamb

Journal of Product and Brand Management, Vol. 9, Iss. 6, 2000-06 ,pp. : 350-370

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Measuring and managing brand loyalty

By Knox Simon Walker David

Journal of Strategic Marketing, Vol. 9, Iss. 2, 2001-06 ,pp. : 111-128

Routledge Ltd

Access to resources Recommend Favorite

The effects of brand associations on consumer response

By Río A Belén del Vázquez Rodolfo Iglesias Víctor

Journal of Consumer Marketing, Vol. 18, Iss. 5, 2001-08 ,pp. : 410-425

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An exploratory perspective of service brand associations

By O'Cass Aron Grace Debra

Journal of Services Marketing, Vol. 17, Iss. 5, 2003-05 ,pp. : 452-475

Emerald Group Publishing Ltd

Access to resources Recommend Favorite