Consumer scapegoating during a systemic product-harm crisis

Author： Gao Hongzhi   Knight John G   Zhang Hongxia   Mather Damien   Tan Lay Peng  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.28, Iss.11-12, 2012-10, pp. : 1270-1290

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