Brand personality inference: The moderating role of product meaning

Author： Kum Doreen   Bergkvist Lars   Lee Yih Hwai   Leong Siew Meng  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.28, Iss.11-12, 2012-10, pp. : 1291-1304

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