‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism

Author： Kipnis Eva Kubacki Krzysztof Broderick Amanda J. Siemieniako Dariusz Pisarenko Nataliya L.

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.28, Iss.7-8, 2012-07, pp. : 836-864

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The power of blind spots. What companies don't know, surprises them. What they don't want to know, kills them

By Gilad Benjamin

Strategic Direction, Vol. 27, Iss. 4, 2011-03 ,pp. : 3-4

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Go away! Don't bother me! I don't want your money!

By Ho Karen Jacobs Laurence Cox John

Journal of Services Marketing, Vol. 17, Iss. 4, 2003-07 ,pp. : 379-392

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

By Akram Aneela Merunka Dwight Akram Muhammad Shakaib

International Journal of Emerging Markets, Vol. 6, Iss. 4, 2011-09 ,pp. : 291-303

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Nike walk-in baths just wouldn't wash: Stretch the brand ? but don't lose the image

Strategic Direction, Vol. 22, Iss. 1, 2006-01 ,pp. : 12-15

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Learning the ABC of brainpower: left and right approach key to success: But don't let them laugh at techniques which work

Development and Learning in Organizations: An International Journal, Vol. 20, Iss. 4, 2006-07 ,pp. : 25-27

Emerald Group Publishing Ltd

Access to resources Recommend Favorite