Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

Author： Akram Aneela   Merunka Dwight   Akram Muhammad Shakaib  

Publisher： Emerald Group Publishing Ltd

ISSN： 1746-8809

Source： International Journal of Emerging Markets, Vol.6, Iss.4, 2011-09, pp. : 291-303

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