Consumer perceptions of store brands versus national brands

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Journal of Consumer Marketing, Vol. 22, Iss. 4, 2005-04 ,pp. : 223-232

Emerald Group Publishing Ltd

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Investigating the drivers of consumer intention to buy manufacturer brands

By Walsh Gianfranco   Shiu Edward   Hassan Louise M.  

Journal of Product and Brand Management, Vol. 21, Iss. 5, 2012-08 ,pp. : 328-340

Emerald Group Publishing Ltd

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Corporate brand image, satisfaction and store loyalty: A study of the store as a brand, store brands and manufacturer brands

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International Journal of Retail & Distribution Management, Vol. 35, Iss. 7, 2007-06 ,pp. : 544-555

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The Buying of Private Brands and Manufacturer Brands in Grocery Retailing: A Comparative Study of Buying Processes in the UK, Sweden and Italy

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Journal of Marketing Management, Vol. 20, Iss. 7-8, 2004-08 ,pp. : 799-824

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Consumer perceptions of own brands: international differences

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Journal of Consumer Marketing, Vol. 26, Iss. 6, 2009-09 ,pp. : 437-449

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