Family influence on young adult's brand evaluation. An empirical analysis focused on parent-children influence in three consumer packaged goods

Author： Bravo Rafael Fraj Elena Montaner Teresa

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.18, Iss.3, 2008-07, pp. : 255-268

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