An exploration of in-store brand-extension commitment efforts: or is brand loyalty always a good thing to have?

By Verbeke Willem   Ginkel Xander Van   Borghgraef Stefan   Farris Paul  

The International Review of Retail, Distribution and Consumer Research, Vol. 10, Iss. 1, 2000-01 ,pp. : 23-39

Routledge Ltd

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Shoppers' satisfaction levels are not the only key to store loyalty

By Miranda Mario J.   Kónya László   Havrila Inka  

Marketing Intelligence & Planning, Vol. 23, Iss. 2, 2005-03 ,pp. : 220-232

Emerald Group Publishing Ltd

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Delivering customer loyalty schemes in retailing: exploring the employee dimension

By Smith Andrew   Sparks Leigh   Hart Susan   Tzokas Nikos  

International Journal of Retail & Distribution Management, Vol. 32, Iss. 4, 2004-04 ,pp. : 190-204

Emerald Group Publishing Ltd

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First-Store Loyalty and Retention

By East Robert   Hammond Kathy   Harris Patricia   Lomax Wendy  

Journal of Marketing Management, Vol. 16, Iss. 4, 2000-04 ,pp. : 307-325

Routledge Ltd

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Employee Loyalty: An Examination

By Hajdin Mane  

Journal of Business Ethics, Vol. 59, Iss. 3, 2005-07 ,pp. : 259-280

Springer Publishing Company

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