Does buyer–seller similarity affect buyer satisfaction with the seller firm?

Author： Gaur Sanjaya S.   Herjanto Halimin   Bathula Hanoku  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.22, Iss.3, 2012-07, pp. : 315-335

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