Exploring antecedents of attitude toward co-producing a retail checkout service utilizing a self-service technology

Author: Eastlick Mary Ann   Ratto Claudia   Lotz Sherry L.   Mishra Anubha  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.22, Iss.4, 2012-09, pp. : 337-364

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Abstract