Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism

Author： Yoon Kak   Pinkleton Bruce   Ko Wonjun  

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.11, Iss.2, 2005-06, pp. : 95-112

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