Cause marketing communications: Consumer inference on attitudes towards brand and cause

By Samu Sridhar   Wymer Walter  

European Journal of Marketing, Vol. 48, Iss. 7-8, 2014-07 ,pp. : 1333-1353

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market mavens' purchase decision evaluative criteria: implications for brand and store promotion efforts

By Williams Terrell G   Slama Mark E  

Journal of Consumer Marketing, Vol. 12, Iss. 3, 1995-03 ,pp. : 4-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

SME practice towards integrated marketing communications

By Gabrielli Veronica   Balboni Bernardo  

Marketing Intelligence & Planning, Vol. 28, Iss. 3, 2010-05 ,pp. : 275-290

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Attitudes of Czech managers towards markets and marketing

By Pribova Marie   Savitt Ronald  

International Marketing Review, Vol. 12, Iss. 5, 1995-05 ,pp. : 60-71

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer Attitudes Towards Marketing in England and the United States

By French W.A.   Barksdale H.C.   Perreault W.D.  

European Journal of Marketing, Vol. 16, Iss. 6, 1993-12 ,pp. : 20-30

Emerald Group Publishing Ltd

Access to resources Recommend Favorite