The ‘Spanglification' of Advertising Campaigns in Hispanic Media? A Comparison of Approaches in Spanish‐only and Dual Language Magazines

Author： Callow Michael   Gibran Mcdonald C.  

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.11, Iss.4, 2005-12, pp. : 283-295

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The Risk of Collateral Damage in Advertising Campaigns

By Crosier Keith   Hernandez Tony   Mohabir-Collins Sandra   Erdogan Zafer B.  

Journal of Marketing Management, Vol. 15, Iss. 8, 1999-11 ,pp. : 837-855

Routledge Ltd

Access to resources Recommend Favorite

Consumer culture and the media: magazines in the public eye

By  

Journal of Marketing Management, Vol. 30, Iss. 13-14, 2014-10 ,pp. : 1517-1520

Routledge Ltd

Access to resources Recommend Favorite

Does Hispanic-targeted advertising work for services?

By Torres Ivonne M   Briggs Elten  

Journal of Services Marketing, Vol. 19, Iss. 3, 2005-03 ,pp. : 150-156

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Survey of industrial advertising media

By Kinnaird R.W.  

European Journal of Marketing, Vol. 3, Iss. 2, 1969-06 ,pp. : 88-98

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Social media marketing and advertising

By Dwivedi Yogesh K.   Kapoor Kawaljeet Kaur   Chen Hsin  

The Marketing Review, Vol. 15, Iss. 3, 2015-0 ,pp. : 289-309

Westburn Publishers Ltd

Access to resources Recommend Favorite